Introducing NU-SET Inc.

21 May 2021 10:12 AM | Evelyn Lin (Administrator)

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Introducing NU-SET Inc.

http://www.nusetlock.com/

https://www.facebook.com/nuset.lock


Origin Story of NU-SET Inc.:

"NU-SET Inc. is a security solution and lock manufacturing company with 22+ patents and trademarks around the world. We are a 3rd generation family business and the only woman-owned lock manufacturer and direct distributor in the US. The original founders of our family business escaped a war-torn China to Hong Kong during the Cultural Revolution and began building the family business empire. In 1993, before Hong Kong was turned over to China, the entire family migrated to Los Angeles, California and began building the new roots here under the brand name: NU-SET. 

NU-SET nearly closed its doors in 1997 because we did not understand the US market conditions. In the summer of 1997 we found a new market in building industry, and our business flourished! Then, in 2009 we faced another crisis when the housing industry crashed, it was during this time that we established our e-commerce platforms and the company made a complete turnaround. Our newest endeavor happened in 2017, when we invented and patented our security software called Eyecon. It uses block-chain technology to turn photographs in smartphones to keys for unlocking security devices. Eyecon is also the only Wi-Fi enabled lock box in the world."

Personal Story:

“If I am being honest, the entrepreneurial role was never my choice but rather my duty. The family business needed help, and I stepped in. There was a lot of pressure not to sink the ship as well as a lot of push back on changes I was making. I believe you have to be open to new ideas and changes in order to give your company a fighting chance. You can ask any of my staff, I love crazy ideas and learning new things. I know that I am just a steward and will eventually pass the baton. 

Some life lessons I have learned: Never give anyone including yourself permission to put you down; continue to learn and to evolve; find a mentor to guide you.” -- Caron Ng

As part of a local community initiative for the Asian American Pacific Islander (AAPI) Heritage Month, we are calling for submissions from AAPI business owners in Southern California! Several AAPI community organizations are committed to promote local businesses throughout May 2021. Taiwanese American Professionals Los Angeles would love to feature your story and promote your business! Please fill out the application today: https://forms.gle/U8dMqAJeshXjK9Yr7



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